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Copyright © 2000 Improvia Limited
Market and Customer Research Services
We can provide solutions to all of your
research requirements:
Customer Research - We will find out
what your customers think about your business and your services or products,
either over the phone, by post or face-to-face in focus groups.
You can use the information delivered through our findings to develop your product offering, improve customer satisfaction and retention.
We can repeat the measurement process regularly as required enabling you to track and measure changes and target improvements.
In all cases we can provide a comprehensive, easy-to-understand report. We can assist you with:
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Customer satisfaction monitoring and increasing customer retention. |
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Understanding the reasons for the loss of key customers or orders. |
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Mystery shopping. |
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Competitor research and Benchmarking. |
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Developing plans and strategies to
respond to trends that are identified. |
See an Example Research Analysis Report
Market Research - We can undertake market research into your marketplace in support of new product or service developments or product improvements. This can be phone based, by post, or face-to-face in focus groups.
Once again, we will provide you with a comprehensive, easy-to-understand report of our findings. We can assist you with:
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Viability research and testing for new product development. |
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Market assessment and segmentation. |
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Buyer attitudes and purchasing patterns. |
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Pricing research. |
Staff Research
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Employee satisfaction and motivation monitoring surveys to improve staff morale and staff retention. |
Research for Public Relations - Research that we have produced in the past has often been used by our clients and their PR (public relations) companies to seek publicity for their business. We can help you construct research questionnaires that will yield information that you can use in your own PR activity.
Data Enhancement and Data Cleansing -
We can "cleanse" and "enhance" existing lists of prospects
or customers by telephoning each business to obtain information or to ensure that the information held is
accurate and up to date. We can also provide data if required.
To discuss your requirements, in strict
confidence and without obligation:
Call: 01892 783383 or email: info@improvia.co.uk
For information about Writing a Research Brief follow this link.