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Market Research
Market Research
We can undertake research into your marketplace to support the launch of new products or new services.
Through Market Research, we can speak directly to the type of customers that you expect to sell to and we can interview them to find out how they would respond to your products and services, how they would prefer to buy and the issues you will have to overcome in order to sell to them.
This is often phone based research but in some cases it can be completed by post or email questionnaires or face-to-face focus groups (this is where we facilitate a discussion with a small group of prospective customers).
In some situations a combination of approaches may be required for example an initial telephone interview may flush out the principle issues and focus groups may enable us to drive out the real detail around those issues.
The number of interviews and the structure of the questionnaire can be tailored to your requirements with the benefit of our expertise and experience.
Once the research has been completed, we will provide you with a comprehensive, easy-to-understand report that summarises our findings and conclusions.
Customer Research & Customer Surveys
We can also undertake customer research on your behalf and interview your existing customers to find out what they think about your business and products through a customer survey. You can use this information to develop your product offering, improve customer satisfaction and retention. We can repeat the measurement process regularly enabling you to track and measure changes and target improvements. In all cases we provide a comprehensive, easy-to-understand report.
See an Example Research Analysis Report
Data Enhancement and Data Cleansing
We can "cleanse" and "enhance" existing lists of prospects or customers by telephoning each business to obtain information or to ensure that the information held is accurate and up to date. If required we can also promote your services to those customers through telemarketing.
To discuss your requirements, in strict confidence and without obligation:
Call: 01892 783383 or email: info@improvia.co.uk
For information about Writing a Research Brief follow the link.