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Customer Research Services

Our Research Services can help you understand why you are losing clients and/or failing to win new business customers. 

Customers and prospects will often not want to tell you they are unhappy, they just leave.  Fortunately they are often quite happy to tell our independent researchers. 

We can save you customers and find you new ones.

We can provide the following cost effective services:

Customer Feedback Surveys & Customer Satisfaction Monitoring

We will find out what your customers really think about your business, service and products by contacting them and asking the right questions (these will be agreed with you in advance). 

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We will report to you the feedback, comments and ratings that we receive. 

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We can feedback to you specific instances of customer dissatisfaction for you to address.

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If required, we can also seek new business referrals from your existing customers.

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We can repeat the measurement process regularly enabling you to track and measure changes and target specific improvements. 

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This service can identify problem areas within your organisation that need your attention. 

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This service will help you develop your products and service, to improve customer satisfaction, customer profitability and the likelihood that customers will repurchase. 

See an Example Research Analysis Report

To discuss your requirements, in strict confidence and without obligation:

Call: 01892 783383 or email: info@improvia.co.uk

We can also help you with:

Customer Exit Polls

We can contact the customers that you have lost and determine exactly why they left and all the issues that lead to their decision.  This information could be invaluable to you in improving your products and services and therefore retaining customers for longer, assisting you to grow your business.

New Business Prospect Surveys

Have you ever failed to win a piece of new business?  Did you find out exactly why they went to one of your competitors?  We can contact the customers that you have lost and get behind the reasons that they didn't buy from you.  This understanding can help you develop your sales approach and your products and services.  If required we can also identify prospects that are still interested in purchasing from you and re-introduce them to your sales process.