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Copyright © 2000 Improvia Limited
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Case Study - New Customer ResearchWe were approached by a reseller of Marketing Services that wanted to expand their business but also wanted to understand the market for the various services that they were able to offer. We constructed a telephone based research questionnaire that asked a number of key questions about the marketing services that the target customers used and we contacted and interviewed a large number of prospective customers on our client's behalf, saving our client a significant amount of time. Where gaps in the marketing activity of target customers was identified, we re-contacted the customers and introduced our client where appropriate, to provide the services that they were seeking. This resulted in a number of appointments being booked for our client to visit and in turn this generated new customers for our client. Our client was able to use the research results to support their public relations activities (PR) in addition to gaining a better understanding of the level of demand, within the market, for the various services that they were able to offer. To discuss your requirements, in strict confidence and without obligation: Call: 01892 783383 or email: info@improvia.co.uk
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